services and products

Beth Anderson | Owner/Stylist

Beth received her cosmetology training at Sacramento's own Elite Academy where she won competition awards regularly. She was a member of the Wella International Creative and Technical Team as a hair color training specialist and educator for 2 years. She has offered complete cosmetology services including cuts, color, and extensions for the past 10 years. Her passion for hair has led her to own both Evocative and her on location styling business, Anderson Hair design, focusing on weddings and fashion shows. Beth prides herself on caring about more than just your hair. She is knowledgeable in the chemistry of hair health and product ingredients and seeks products that achieve balance in results, safety, and environmental concerns.

Beth is committed to constantly educating herself in the latest techniques and trends. Her advanced education includes training by the following leaders in the industry:
• Wella and Sebastion
• Goldwell/KMS
• Toni & Guy London
• Vidal Sassoon London
• The Studio LA and San Francisco
• Bumble & Bumble
• Nick Berardi
• Martin Parsons
• Patrick Cameron
• Kusco Murphy
• Eufora
• Thermafuse
• Featherlocks
• Great Lengths
Request an appointment with Beth at 916-412-2574
Amanda Bowen | Stylist

I am a major hair nerd. A graduate from Federico Beauty Institute in Sacramento. I vow to never stop learning. As co-owner of The Hair Nerds, I am constantly traveling and perfecting my craft and keeping up with the latest trends by attending numerous classes. My desire to be the best I can be in this industry will never fade.

Hair color is a predominant passion, especially blondes. Also specializing in Cinderella Hair Extensions.

As an aspiring editorial hair stylist I am constantly practicing my craft by shooting with local photographers and make up artist in my spare time. The love for editorial hair styling came from my mentor, Steve Elias (owner of Tantalum Magazine).

My passion for editorial hair styling goes hand in hand with bridal hair styling. Your wedding day is one of the biggest days of your life, and your hair is an accessory to your dress. I believe your hair should look timeless on your special day, so that when you look back on your wedding photos you will love the way you look.

Advanced Education with the following top educators in the industry:
• Steve Elias
• The Teals
• Nick Arrojo
• Gerard Scarpaci
• Faatemah Ampey
• Vidal Sassoon
• Brenton Lee
• Steven Robertson
• Janine Jarman
• diPietro Todd Academy
• Wella
• Sebastian
• Bumble & Bumble
• Pravana
Request an appointment with Amanda at 916-778-9052 or schedule online
Christina Losno | Stylist

Christina received her cosmetology training at Federico’s Beauty Institute. She gets her inspiration from all around the world. Her motivation comes from people themselves. Being a part of the beauty industry is an amazing opportunity to get in touch with others, stylists have the opportunity to change lives. The better one feels about their outer appearance the better they will live. As long as they feel their best they will give their best to others. Losno’s role as a hair dresser is a lot more than fixing or playing with hair, it is a gift to be able to transition someone’s life. When a person is feeling great, it is 100 times more powerful than feeling negative. Humans are able to feel what others are and we tend to act how our neighbor is acting, if a person feels as if they are unattractive and having a bad hair day they will be emotionally distraught and spread their negativity towards others and the product of their work will spiral down. Now if they feel as good as they deserve to and have a healthy conversation then they will leave with the confidence to spread around to everyone. The world will become a better place, one person at a time. She takes pride in giving her clients 100% of her genuine attention. Her product knowledge consists of Wella, Davines, Sebastion, Enjoy, Goldwell, Vidal Sassoon, Bumble and Bumble, and more. Christina continually furthers her education.

“It doesn’t matter how badly their day has gone, in that moment they feel amazing. And the hairdresser has made them feel that way.” – Tabatha Coffey
Request an appointment with Christina at 916-604-2297